About
Dash Decisions is a vendor-side financial deal desk for hotel operators bidding on Hotel Management Agreements. It is founded and run by Dave Asch.
The work draws on two and a half decades of pricing and structuring complex, multi-year B2B service contracts — always from the bidder’s side of the table. That perspective is the point. An operator bidding an HMA is a vendor competing for an owner’s business, and the financial questions that decide the bid — where the floor sits, how much room there is to move, which proposed terms quietly damage the economics — are the same class of questions that decide any competitive service-contract bid. Dash Decisions applies that discipline to hotel management agreements specifically, and to nothing else.
Dave holds an MBA in Strategic Management and a BBA in Finance from the Schulich School of Business, and a certificate in Negotiation and Dispute Resolution. The practice is based in Toronto and serves US hotel operators exclusively.
Engagements are scoped per deal and delivered asynchronously. For a conversation about a specific deal: dave@dashdecisions.com